Fur: the ecological and fashionable choice. Stay warm in the cold.

Baby it’s cold outside. And what better way to warm up than with the natural warmth of fur.

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Alberta Ferretti Fall Winter 2012

Fur has been all over the catwalks this season. It’s the ultimate way to add a luxurious note to your outfit. Designers such as Fendi and McQueen went all out with their use of fur, while designers such as Alberta Ferretti were subtler in their use. Louis Vuitton brought out this wonderful handbag.

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The Mulberry A/W 12 ‘Where the Wild Things are’ campaign

At Mulberry, they took their inspiration from the book Where The Wild Things Are, and embraced the fur trend. At their AW12 show, Claridges’ ballroom was kitted out with long-haired fur seats, referencing a key textile from the show – Mongolian fur. Mulberry sent some beautiful looks down the catwalk, including lots of shorn fur jackets, layered over chunky knits, and pulled together with gorgeous belts.

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Maggie Smith as as Countess Grantham

So fur accessories are back in a big way. We’ve also noticed it a lot in TV shows Downton Abbey, Mr Selfridge and Parade’s End, where the lead characters are often seen wearing beautiful furs.

 

The Countess of Grantham (Maggie Smith) is often regal and impressive under a mountain of fur shawls.

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Louis Vuitton’s fur handbag

 

Fur gets some bad press, but here at Celia Lindsell, we use ecological possum fur from New Zealand. The possum was introduced into New Zealand from Australia in 1837. The possums settled in very quickly, but unfortunately they are very aggressive predators, and soon were destroying much of the country’s natural flora and fauna. The current possum population in New Zealand is estimated at 60-90 million.

The possum is recognised by The World Conversation Unions (IUCN), the New Zealand Government and many other ecological groups as a serious threat to New Zealand’s biodiversity and a major ecological catastrophe; it features in the world’s 100 invasive species lists. As a prolific vector for spreading bovine tuberculosis it is also a major threat to agriculture.

Faced with massive destruction of its huge forested areas, New Zealand is providing a sustainable solution; the humane reduction of the Australian Possum is the only way to resolve this urgent ecological crisis.

The fur we use is wonderfully soft, and perfect for this freezing weather. It’s the ecological and humane fur choice, perfect for eco-conscious fashionistas.

If anyone needs more convincing, have a look at Hannah Betts’ article on the Guardian, where she says that:

 “In an age of “slow”, eco, sustainable fashion, in which heritage has become the watchword, fur can boast an ancestry of 100,000 years. It is a natural, renewable, biodegradable resource. In contrast, most fake furs are made from petroleum-based products derived from non-renewable resources. There is a tradition of fur being handed down and restyled through generations, rather less so with fast fashion substitutes.”

Fur is the ecological choice, and the fashionable choice. So wrap up warm and keep out the cold.

Click here to discover our range of Fur Accessories or click a product image below

Fur Trimmed Mitts

Fur Trimmed Mitts

 

Fur Hat

Fur Hat

 

Fur Evening Bag

Fur Evening Bag

 

 

 

 

 

Fur Trimmed Shawls

Fur Trimmed Shawls

Fur Lavender Pillows

Fur Lavender Pillows

Fur & Silk Collars

Fur & Silk Collars